At General Financial Capital, we believe people and finance are the keys to shared success. When we provide financing—whether to a business or an individual—we're investing in a long-term partnership. All our financing comes with personalized guidance and advice and support from loan specialist and business experts committed to your financial success.
Founded in 2007 at the height of the financial crisis our mission is to provide affordable access to capital for individuals and businesses through collaborative financing. Our belief in people + finance is the means to success for all. When we finance a business or an individual, we are committed to their success. Our financing comes with not just the capital you need but also advice from business and personal finance advisors.
Your business success just needs the right person to help you execute. So, we provide business advisors committed to your success. Your dream of owning a home needs advice and guidance to make your dreams a reality. And our affordable personal loan options meet your financial situation, come with financial advice.
We believe in mutual success, and we believe in collaborating with our clients to find the financing solutions that meet their needs.
In all our business activity we believe in just doing the right thing for our clients and employees. This principle is simple and it’s the core of our Firm.
We will treat our clients and employees with respect. We admire their efforts and commitment to success.
We believe in open communication with our clients and employees.
Check your eligibility without affecting your credit score.
Lines of credit can fund instantly.* Term loans can fund the same day.†
We report to business credit bureaus, which helps build business credit history with on-time payments.
Effective Date: August 6, 2025
This disclosure explains how GenFinCap (“we,” “our,” or “us”) may share your personal information with our affiliated companies in accordance with the Mortgage Acts and Practices – Advertising Rule (MAP Rule), the Gramm-Leach-Bliley Act (GLBA), and other applicable federal and state privacy laws.
We may collect the following categories of information during your mortgage application or servicing process:
🪪 Personal Identification Information:
(e.g., name, address, Social Security number)
💵 Financial Information:
(e.g., income, credit score, payment history)
🏠 Mortgage Application Details:
and property information
🧾 Loan Terms:
and account transaction history
We may share your personal information with our affiliated businesses, which include:
We share this information for the following purposes:
✅ To Provide and Service Your Mortgage:
or related services
💬 To Offer Financial Products or Services:
that may benefit you
🔧 For Operational Purposes:
such as underwriting, customer support, compliance, and auditing
Under the Fair Credit Reporting Act (FCRA), you have the right to limit the following types of affiliate information sharing:
If you wish to limit this sharing, you may opt out by contacting us:
Once you opt out, your choice will remain in effect unless you tell us otherwise in writing.
We maintain administrative, technical, and physical safeguards to protect your information against unauthorized access and use.
If you have any questions about this disclosure or how we handle your personal information, please contact our Privacy Office at:
